AM’s GDPR conference will reveal Direct Marketing Association’s top 10 tips for marketing under the new EU regulations.
Traditional selling techniques have increasingly come under pressure to perform with the continued sophistication of digital offerings.
CitNOW has revealed that 74% of used car consumers feel more confident in a purchase after viewing a video.
Contactability is key to customer retention but the motor industry is falling short of customer expectations, according to a recent poll of 2,000 consumers.
Car buyers searched for BMW 3 Series models more than any other car on Auto Trader in 2017.
Carwow will attempt to drive custom to their partner car dealerships with the help of a £2 million advertising campaign set to run throughout Q1.
Less than half of motorists would actively seek-out face-to-face guidance from a car dealer when making their next automotive purchase, according to a new survey.
Toyota and Lexus retailers have simplified the process of financing a car purchase with the introduction of a web-based platform offering a range of products and an online signature facility.
A report on the digital talent gap has revealed that 48% of automotive employees feel their digital skillset will be redundant in five years.
Cap HPI has appointed Debbie Capell as new data operations director, to speed up the “development of new product”.
Car dealers preparing for the arrival of General Data Protection Regulation will be able to gather valuable insight and guidance on all aspects of compliance at AM’s forthcoming GDPR conference.
Auto Trader is preparing to promote its new monthly price search tool with a multimillion pound advertising campaign which gets underway on Christmas Day.
Volkswagen has denied plans to reduce the number of dealer locations in its UK network as part of a “future sales model” strategy.
More than half of marketing specialists do not currently have the skills to succeed in an increasingly data-driven industry, according to a survey of their peers.
We are hearing more and more from dealers how effective Facebook is becoming in generating enquiries and sales - in some cases deposits have been taken within only a few hours of a vehicle offer being posted.
The average UK SME spent 600 hours of the past 12 months preparing for the arrival of the GDPR in May 2018 – but 2.1 million have yet to act.
Data-savvy marketers have claimed that they are poised and ready for GDPR but a third fear that their organisation is ill-prepared for the legislation, according to the Data and Marketing Association.
BCA has attributed a spike in sales penetration on its Live Online platform to a “weekend of heavy snow”.
The Ford Kuga emerged from November as the fastest selling car on Auto Trader – taking just 20 days to leave retailers’ forecourts.
A surge in the launch of compact SUVs has seen UK car buyers flocking to get behind the wheel of a new model depsite declining registrations across the motor industry, claims carwow.
