Boards believe their IT departments have cyber security covered but often glaring gaps are revealed, according to Optimising IT’s head of cyber Todd Gifford.
Fix Auto UK has appointed a dedicated GDPR support team to help franchisees prepare for the implementation of new legislation.
The AM GDPR conference will educate delegates on EU privacy regulations which have the potential to prevent dealers from calling customers.
AM’s GDPR conference will reveal Direct Marketing Association’s top 10 tips for marketing under the new EU regulations.
Breaching the GDPR data protection law coming into force in May could cost UK car dealers up to £17.5m or 4% of global turnover. They need to get ready now.
Up to three-quarters of the customer data held by car brands will become useless on May 25 2018, according to data cleansing specialist W8 Data.
The average UK SME spent 600 hours of the past 12 months preparing for the arrival of the GDPR in May 2018 – but 2.1 million have yet to act.
Personal data is at the core of most businesses and forms the basis of a wide range of activities, from sales and marketing to customer relationship management; but the ways we are able collect, store and use it are set to undergo a radical overhaul.
Law firm TLT has spelled out its top five GDPR compliance tips ahead of its masterclass on the new data protection legislation at Automotive Management Live.
GForces will aim to help retailers improve their service through transparent customer feedback with the help of a new partnership with review platform JudgeService.
Bowker Group has turned to MediaBase Direct to refine its customer data as part of plans to prepare for the introduction of GDPR legislation due to come into force next year.
DMS Navigator has updated its dealer management system to be fully GDPR-compliant and is launching a GDPR ‘data cleansing’ service for its customers.
Motor retailing is in a state of flux with more pressure on new sales and more competition in the used sector. The consumer has never had more choice and data to inform those decisions.
Motors.co.uk is urging car dealers to extend their opening hours after data revealed a 22% increase in telephone enquiries between the hours of 6pm and 8pm.
The forthcoming EU General Data Protection Regulation (GDPR) may radically change dealers' digital interactions with customers. They need to be ready.
Seven in ten businesses have not allocated any budget to facilitate compliance with stringent new data protection legislation being implemented in May, 2018.
Like all organisations that process personal data, motor dealers must comply with data protection legislation.
The recent closure of online used car marketplace Beepi.com points to why the dealer model can remain an integral part of car buying for many customers, according to Codeweavers.
Volkswagen UK has launched a ‘My Volkswagen’ app which gives owners and would-be customers the chance to configure cars, access their vehicles service records and track workshop bookings.
Dealers are missing crucial information in almost one third of their customer aftersales records, according to new research by Marketing Delivery.
