Auto Trader says it has sent dealers a record number of new car leads since the reopening of showrooms on June 1.
Automotive logistics providers will bid for home delivery jobs from car dealers in a new home delivery option launched as part of Auto Trader's Vehicle Moves platform.
Autotrader has revealed which used cars attracted the highest price increase during lockdown.
Auto Trader research has said that a third of car buyers remain cautious about visiting a dealership, despite healthy levels of demand which look set to continue.
Car dealers have resisted the temptation to “slash prices” during COVID-19 lockdown according to Auto Trader data which showed an 1.9% year-on-year increase in May.
Auto Trader has invested in a multi-million-pound marketing campaign to help re-ignite the car industry when lockdown restrictions lift at the start of June.
Auto Trader has announced that it will resume charging car dealers for its online classified car adverts from June 1 – with a 25% discount during their first month of showroom trading.
Award-winning independent car dealer Angus MacKinnon has died following a short illness, aged 70.
Rising demand among car buyers in COVID-19 lockdown has prompted Auto Trader to bring forward the launch of home delivery and click and collect online marketing tools.
The National Franchised Dealers Association (NFDA) has partnered with Auto Trader to enable all Electric Vehicle Approved (EVA) retailers to display their EVA badge of approval on their adverts on Auto Trader’s marketplace.
Three-quarters (76%) of car buyers are concerned about returning to car showrooms when the Coronavirus lockdown is lifted.
A range of smart new digital strategies from different car retailers are driving trade at a tough time.
Nearly half of UK public transport users (48%) said they would be less likely to use it once lockdown restrictions have been lifted, according to new research by Auto Trader.
While the automotive sector has undergone dramatic digital transformation, the sales process has remained the same with the customer quickly funnelled into the showroom. Coronavirus has changed all that.
Auto Trader has confirmed it will continue to make its advertising packages free for dealers following the three week extension to the coronavirus lockdown into May.
Auto Trader has urged used car dealers to resist the temptation to reduce the values of their vehicles to retain hope that the market will “pick up where we left off” after the COVID-19 coronavirus crisis.
While March's 44.4% registrations decline did not reveal the full extent of the automotive retail sector's COVID-19 coronavirus lockdown decline, Auto Trader has insisted that car buyers are still researching their next purchase.
Dealers will need cashflow to bridge the gap until the Government’s business and employee support funds drop in, however they must resist a fire sale of stock, ASE Global’s chairman Mike Jones has warned.
Auto Trader’s board will forego at least half of their wages as many staff become “furloughed workers” as part of its COVID-19 coronavirus impact mitigation measures.
Auto Trader has launched a new AT Market Insight data tool which claims to utilise “up-to-date” information from the car retail sector to deliver an accurate appraisal of market conditions.
