Alfa Romeo is launching a new television advertising campaign which intends to highlight the rational reasons why the brand is better than competitors.
Fiat Group Automobiles UK has officially opened Motor Village Croydon which brings together Fiat, Alfa Romeo, Jeep and Chrysler under one roof.
Alfa Romeo will show its 4C concept at the Frankfurt Motor Show next month and a production version for the UK has been confirmed for late next year.
Alfa Romeo will be visiting 16 of Britain’s biggest business parks to show off its star models to prospective small fleet and user-chooser customers over the next two months.
Alfa Romeo has joined forces with Dragons’ Den star Peter Jones CBE, to support his charitable foundation and his personal mission to ignite entrepreneurship among Britain’s young people.
Alfa Romeo has revised its Mito and reduced the model line-up from 17 versions to nine.
HR Owen is ending its short-lived relationship with Alfa Romeo.
Lexus and Land Rover are the most highly rated franchises. The least valued are Fiat, Chrysler, Seat, Alfa Romeo and Renault according to dealers.
Alfa Romeo UK is running a sales campaign across its nationwide network, branded The Red 11 Event.
The chance to win a new car is being used as an incentive to bring motorists into Fiat and Alfa Romeo workshops for their MoT test.
Damien Dally has been appointed Alfa Romeo UK's head of brand.
Fiat and Alfa Romeo dealers shouldn’t expect to see improvements in brand rankings in high-profile customer satisfaction surveys for at least another year.
Seven new models in four years means Alfa Romeo plans to quadruple UK sales by mid-decade, but won’t be appointing huge numbers of new dealers to do it.
Alfa Romeo’s new c-segment competitor, the Giulietta, will go on sale in the UK on July 24.
An arson attack on a car dealership in Belfast is being investigated by police.
Alfa Romeo has confirmed Giulietta pricing.
The Fiat Group saw revenues up 14.7% in the first quarter with its automobile operations – Fiat cars and LCVs, Alfa Romeo, Lancia, Maserati and Ferrari – posting a 22.1% increase year-over-year.
Leicester Volvo and Alfa Romeo dealer Sturgess has invited customers and local antique enthusiasts into its showroom for a fund-raising event.
Alfa Romeo is ready to focus on growing its share of the fleet market after two years of strengthening its retail performance.
