Fiat Auto is launching a major overhaul of its 175-strong dealer network, AM can exclusively reveal. And as our pictures of the Alfa Romeo side of the business show, the revamp will provide UK dealers with dramatic new looks aimed at boosting the image of the franchise.
Alfa Romeo is offering five years' warranty to any retail customer who first registers a new Alfa 147 or 156 between 1 January and the end of March.
Remember when four-wheel drives used to be driven by soldiers, farmers, explorers and the odd eccentric?
General Motors has denied reports that the Premium Architecture venture developing future cars for Saab and Alfa Romeo is in danger of collapsing.
The direct translation of gran turismo (GT) to English is 'great tourer'. The 'A' Alfa Romeo has stuck on the end of GT to help set its 250bhp, 3.2-litre, 6.5sec 0-62mph 156 saloon flagship well apart from the 15 other models in the range stands for alleggerita. It means 'lightened'.
Guessing which component would fail next used to be part of the Alfa Romeo owning experience. Now it's a matter of anticipating which bits of Alfa's parent company will drop off. Because, while Fiat Auto appears to be coming apart at the seams, the Alfa brand has at last got the build quality its heritage deserves.
The decision by Fiat Auto to launch Alfa Romeo as a solus franchise in the UK will be backed by an ambitious new model programme.
Alfa Romeo and Skoda are celebrating record sales for the year in the UK.
Car Care Plan has signed a deal with Fiat Auto (UK) to administer the third year of the Fiat and Alfa Romeo three-year new car warranty programme.
Lloyds TSB has started selling new cars online in a service branded Motordirect, offering fleet-level discounts on 35 vehicle marques, including Alfa Romeo, Volkswagen, Ford and Vauxhall, to its customers.
Fiat Group has stolen a march on its European rivals by launching a sophisticated but low cost telematics service that will be used in all Fiat, Alfa Romeo, Lancia, Ferrari and Maserati models. It believes no rivals will be able to offer similar services for at least a year.
Fiat Auto chief executive officer Roberto Testore has revealed his wish to make Alfa Romeo into a separate prestige retail brand. “It is my dream to have a solus Alfa network,” he said in London.
Alfa Romeo's new 147 made its auction debut at a special sale held at BCA Nottingham, where it proved the star of the show averaging nearly 90% of list price.
Alfa Romeo has added a five-door version to the 147 range, together with a 2.0-litre manual transmission in the three and five-doors.
Fiat and Alfa Romeo Financial Services has launched two motor finance web sites allowing potential customers to configure their choice of Fiat or Alfa Romeo on-line, assess the value of their current vehicle, and find out how much the new vehicle could cost per month.
On Thursday a new version of the Alfa Romeo Spider goes on sale in the UK, powered by the company's 3.0 litre, V6 24v engine that already powers the Alfa 166 and GTV.
Family owned Fiat dealership B S Marson & Sons of Newcastle-under-Lyme, has been awarded the title of 'Masters of Distinction 2000' in an on-going national dealer development programme run by Fiat Auto (UK) for Fiat and Alfa Romeo dealerships.
Alfa Romeo's 156 sports saloon has just been voted Dealers' Choice Car of the Year 2000/01 in the upper medium category, by a sample of the UK's franchised motor dealers.<p>
Fiat Auto UK has launched 250 new websites for all 162 Fiat and Alfa Romeo dealerships as part of its continually developing e-commerce strategy.
##Alfalogo--left## Alfa Romeo launches the award winning 147 in February at an entry price of £12,985, £500 more than the outgoing 145 1.6. The new model gains aircon, traction control and six airbags instead of two. That makes the price look a good one compared to its key rivals.
