Carwow March campaign set to boost new-plate push

Car marketplace Carwow is launching a new limited-time marketing campaign to boost retailers’ sales push during the busy March plate-change month. 

Carwow’s ‘Spring Sale’ will run from March 1 to 31, typically the most active new car selling period of the year, ensuring new offers from its dealer partners are presented to Carwow’s 3.5 million monthly website visitors.

Display advertising, dedicated campaign pages and tailored callouts will maximise the visibility of retailer offers, which will also be promoted via Carwow’s homepage, personalised emails and social media.

Dealers can also customise their listings with specific features and benefits, such as a home charger offer alongside the purchase of an EV, or incentives on part-exchanges, via bespoke banners that are integrated with listings.

Since February 2023, the number of franchised dealers using Carwow has grown by 28%, taking the total number of dealer partners to over 5,000. 

The launch of the Spring Sale campaign coincides with Carwow reaching another major milestone, as its YouTube subscriber numbers top nine million for the first time.

Gaurav Jain, commercial director at Carwow, said: “This new Spring Sale builds on the success of previous Carwow seasonal campaigns, which typically deliver a 27% increase in sales for participating retailers by helping them engage with millions of in-market buyers.

“Now with over nine million subscribers on our YouTube channel and more than 3.5 million active monthly users on our platform, Carwow has secured its place as a go-to destination for people changing their car.”