GForces has developed an online used car locator solution with “user-experience at its core” for luxury car brand Aston Martin.

GForces’ OEM director Richard Johnston said: “Our focus started with an improved front-end platform. Everything that a user sees and interacts with needs to have both form and function.

Each step in the user-journey has to be straightforward, but also enticing”.

GForces said it has eliminated the need for double keying of data, whilst ensuring that vehicle data presented is reflective of the brand.

Vehicle data is matched to Aston Martin’s own product intelligence, meaning specifications will be compared and confirmed to how they know each vehicle left the factory.

Johnston (pictured) said: “We naturally expect an increase in utilisation by Aston Martin’s retail network which in turn will ensure the best choice for consumers looking for their next approved used Aston Martin.”

GForces, in turn, appreciate that the team effort of delivering the solution has been acknowledged.

Johnston said: “Just as our close collaboration with Aston Martin proves, we rely on bringing the right people together to deliver successful solutions.

"We’ve utilised the best our design, development, and enterprise teams can offer to create the new UVL, and we’re confident it will help Aston Martin’s retailers see more cars sold as a result.”