Richard Rhodes to head Vertu Toyota dealership following acquisition

Vertu Motors has named Richard Rhodes as the new general manager for its Toyota dealerships in Rotherham and Worksop following Vertu’s acquisition of Burrows Motor Company in October.

The deal added five Toyota dealerships to its portfolio significantly bolstering its footprint in the region and strengthening Vertu’s partnerships with key manufacturers including Toyota, Mazda, and Kia.

Rhodes brings nearly two decades of experience in the automotive sector, having spent 18 years at a Lexus dealership where he developed a strong reputation for customer service excellence and operational leadership and most recently, served as general manager.

“I am thrilled to join Vertu and lead the teams at Vertu Toyota Rotherham and Vertu Toyota Worksop,” Rhodes said. “This is an exciting time for the group, and I look forward to building on the strong foundations to deliver outstanding service to our customers.”

Chris Taylor, group operations director, said: “From meeting Richard throughout our rigorous interview process, it was clear he was perfectly aligned for this important role within our growing Toyota business. We have great teams at both Rotherham and Worksop, and Richard has all the credentials to take these dealerships to the next level.”

Robert Forrester, chief executive of Vertu Motors, added: “Richard’s extensive experience and proven track record make him the ideal candidate to oversee our Toyota operations in Rotherham and Worksop. His leadership will be instrumental as we continue to strengthen our presence in the region and uphold our commitment to providing an exceptional motoring experience.”