Vertu Motors has appointed a new head of fleet for its Mercedes-Benz division.

Damien Rigby (pictured) has more than 18 years’ experience working in the fleet industry, with 12 specifically in the leasing market.

Prior to joining the dealer group, Rigby held a number of senior positions across six years at Mercedes-Benz UK and most recently was strategic business manager at Arval.

Damien brings “extensive experience in building strategies and managing budgets that deliver profitable growth from fleet sales to his new position”, Vertu said.

“As head of fleet he is focused on strengthening the divisions fleet team, developing current and new customer relationships and delivering the best customer experience, establishing Vertu as the preferred choice for Mercedes-Benz in the fleet market.”

Vertu Motors recently acquired Hughes Group, which has Mercedes-Benz outlets in Beaconsfield and Aylesbury.