Vertu Motors has appointed Phil Caine as general manager for Vertu Lease Cars as it looks to drive forward brokerage deals.

Caine (pictured) will be responsible for cementing Vertu Lease Cars as a key player within the market and will engage with potential customers to deliver a transparent brokerage model as part of his new role.

A statement issued by the business said that he will also be responsible for ensuring that consumers have a complete understanding of the deals conducted between the company and themselves.

Caine has more than eighteen years’ experience, starting his career in the motor retail industry at the age of 18.

He has operated in leasing for 15 years, setting up his first brokerage company at the age of 23.

Caine said: “Vertu Motors sets a very high standard across all of the companies that it operates and its values align with my own.

"I am keen to contribute my experience to the role and exceed the standard of work that is expected from me.

“I am thoroughly enjoying the challenges that the position has brought so far and am eager to further establish a trusted brokerage, showcasing what Vertu Lease Cars has to offer and providing customers with the service that Vertu excels at delivering.”