RTS Group is in contention for a C&IT award for the automotive event of the year category.

The recognition comes after the Group staged an event for Toyota.

RTS Group’s managing director Malcolm Miller said: “We have been steadily building our event capability over the last few years and this nomination is proof that our focus on learning value from an event is the right path to follow.

“Toyota wanted to get centre sales teams fully on board with its new C-HR model and pass that enthusiasm on to the customer.

“We devised a product launch which was supported in the run-up with a highly effective and interactive app, and afterwards with ongoing learning and development at the retail centres.

“The event itself ran across five days at Silverstone, and was a resounding success. In effect, the app, event and follow-up learning were a three-pronged programme to engage staff and keep the momentum going.”

C&IT’s editor Susie Harwood said: “The C&IT Awards are designed to recognise and celebrate the best B2B events delivered in the UK and overseas by top brands and their agencies.

From inspiring international incentives in far-flung destinations, to innovative internal communications conferences designed to engage and motivate employees, the C&IT Awards showcase best practice and innovation in events.”