HR Owen’s Bentley Berkshire showroom is the first to show off the luxury brand’s new corporate identity standards.

The site in Pangbourne has been upgraded to feature a new façade.

As would be expected from a Bentley dealership, features include lambswool carpets (the same used in Bentley’s vehicle interiors), the furniture is trimmed in Bentley leather and the customer areas have been built with oak.

Showroom seating, tables, display stands and the concierge coffee and champagne bar are all hand-trimmed with bespoke, polished stainless steel.

Sarah Simpson, Bentley regional director for the UK, said the showroom upgrade is in part due to the arrival of the new Bentayga SUV which will give customers more options and access to more paint colours, wood specs and broadens the brand’s range overall.

Simpson said:  “The new-look Bentley Berkshire site has been designed to give our customers a bold, clear and contemporary vision of the Bentley brand, and is finished with the same level of luxury for which our cars are renowned.”