MG is producing a series of videos of staff saying thank you to customer for buying its cars.
In them employees from across the company will be taking the chance to thank customers for their backing.
MG Motor UK has registered 21 more cars in the last six months than in the whole of 2011, 2012 and 2013 combined. Figures for June are up 19% from last year, and the year-to-date figures are 39% more than in 2014.
Matthew Cheyne, MG’s head of sales and marketing, said: “We’re so grateful for the support our customers give. Without them, we wouldn’t be making the progress we are. Each month we’re watching our sales figures improve and it is fantastic to see.
“Every time a customer drives off in their new MG, we obviously say thanks and wish them all the best; however, those who don’t get a chance to meet the customers, but play a fundamental part in producing their new car, also want to have the opportunity to give their thanks.”
The first video as part of the campaign, ‘#MGthanks’, comes from David, who works in the exterior design team.
Video
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
andrewhowells - 10/07/2015 13:18
Congratulations to MG Motor UK. They're part of a growing trend to say thank you. Typically for purchasing a new or used car, but we're beginning to see this in CitNOW enabled aftersales departments as well.