Assurant appoints Sam Michel as business development manager

Warranty and insurance specialist Assurant has appointed Sam Michel as business development manager for its UK automotive division.

In his new role, Michel will focus on developing strategic partnerships with leading franchise dealer groups and car supermarkets, helping retailers drive revenue and improve customer experience through Assurant’s suite of vehicle protection products and digital platforms.

Michel brings over 12 years of automotive experience, including senior positions at Car Benefit Solutions, where he was a regional manager, and Glass’s, where he served as national account manager.

Speaking about his appointment, Michel said: “This is an exciting moment to be joining Assurant. With its ongoing investment in innovation, the company has built what I believe is a market-leading product and digital offering - creating real opportunities for growth among the UK’s top automotive retailers.”

Damian Tyler, European commercial director at Assurant, welcoming the appointment, said: “We’re delighted to have Sam on board. His deep industry knowledge and proven commercial experience will be key in strengthening our partnerships across the retail network as we continue to expand our presence in the UK market.”