Warranty Direct founder Duncan McClure Fisher has retruned to the automotive industry to launch Motoreasy, a new online car ownership and maintenance service.

Entering the online aftersales arena with the aim of making car ownership easier for motorists and improving the relationship between workshops and their customers, the new platform allows car owners to manage service and MOT procedures, obtain warranty cover and house relevant documents via a password-protected portal.

McClure Fisher, said: “These days, consumers are generally busier than ever with modern life. Increasingly, motorists don’t have time to deal with car maintenance jobs like arranging MOTs or organising car repairs.

“There is also an inherent consumer mistrust of the workshop network but, by being completely transparent about parts and labour costs, showing motorists where they are making savings, Motoreasy can help rebuild the relationships between workshops and their customers. That can only result in increased return visits and enhanced customer loyalty for the workshop business.”

The Motoreasy service will deliver MOT, tax and annual service reminders and will house the customer’s automatically-updated MOT and service history, recall notifications and live valuations.

Customers also get the assistance and protection of a personal technician, who arranges any required work at one of Motoreasy’s network of 10,000 independently-approved repairers, makes sure workshop visits are as convenient as possible and negotiates on their behalf to ensure that they get the best prices and save money.

As well as being spearheaded by McClure Fisher, Motoreasy has appointed former Halfords Automotive Services chief executive and Nationwide Autocentres chief operating officer, Bill Duffy, as chairman.

McClure Fisher set up Motoreasy in response to increasing frustrations borne by busy consumers who find the business of car maintenance a grind in an industry that is shrouded in mystery.

He claims that motorists can benefit from savings of up to 40% compared to equivalent franchised dealers and guarantees convenience with the offer of the pick-up and return of a customer’s vehicle from their home or workplace.

Users can track the progress of work on their car and are encouraged to review the service they received via Revoo, which is embedded into the Motoreasy website.