6

 THE 2014
FRANCHISE GUIDE

   
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Renault is in the process of rebuilding sales following tough decisions to slim down its model range and cut back its dealer network.

Its market share, at about 2.5%, is a third of its level 10 years ago, although it has been increasing since 2012, while registrations have been improving steadily.

Niche model introductions, such as the Captur in 2013, have been successful, but cars such as the Clio and Megane have a tougher fight for recognition in crowded sectors of the market.

A new Twingo (on a shared platform with the new Smart Fortwo and ForFour) should help increase footfall in showrooms.

Renault’s Dacia sub-brand continues to grow following a successful launch in 2013, with a market share increasing to almost 1% in 2014 on the back of more than 17,000 registrations in 2013. However, there is much less profit for dealers in budget models such as the Duster SUV and the Logan MCV estate.

Learn more about this manufacturer on Renault's AMi page. Dealers can register here for a free AMi membership.