Automotive intelligence firm Glass’s has announced a strategic partnership with REEF Business Systems that, it says, will help dealers around the UK take a giant step forward in becoming more savvy in an increasingly competitive marketplace. 

REEF provides bespoke software and consultancy to organisations around the country, with some of its major clients operating in the automotive sector and in particular the franchised and non-franchised dealer arena.

Steve Worrell, head of Glass’s dealer sector, said: “This joint venture with REEF further cements our commitment to investing time & resource in ensuring our live retail pricing is available in leading partner solutions.

"Through the provision of traditional trade valuations and live retail pricing, REEF can now offer its dealer customers Glass’s data, embedded into a partner system.”

Glass’s will provide Glass’s trade valuations, combined with live retail pricing from its Radar application, into REEF’s advanced deal management system. Dealers can then log in, on a site by site basis, choosing to use the information most relevant to their own business.

Worrell added: “The tool will give dealers instant access to car valuations, via a simple VRM look-up. Live retail valuations will also let them see what comparable vehicles are being sold for on a local, regional and national scale - which in turns helps them make more informed decisions when it comes to sales, whether that be trade to trade or direct to consumer.

"Understanding what a car is really worth as a retail proposition is imperative in deciding how much to pay for it at trade.”

“There are many mutual benefits to this partnership, namely the fact that it offers dealers the ability to better understand their profit potential, and we’ll help them stay ahead of competitors.”

Jamie Pearson, managing director of REEF, said: “REEF, unlike most other software providers, is focused on providing dynamic solutions that help customers solve financial issues.

"Through our work with Glass’s, we can offer dealers the ability to see live market conditions and so business decisions are being made based upon what is actually going on, not on out of date data. For us, that has got to make a huge difference to the used car market.”