GForces has strengthened its partnership with digital motor finance specialist, Codeweavers, by integrating Motor Credit Check into NetDirector.
The companies said this will provide retailers with a product that assists in delivering a greater number of qualified leads and help them capitalise on the boom in retailer finance.
By enabling a consumer to check their credit eligibility and receive a quote based on a motor retailer’s finance provision earlier in the buying process, dealers are more likely to receive a firm lead.
Leads generated through Codeweavers Motor Credit Check are delivered to NetDirector users instantly via email, iOS app and in the showroom.
Tim Smith, commercial director of GForces, said: “Comparison websites are already dominating the finance and loan industry, so it’s important that automotive retailers promote their own finance products effectively prior to a consumer stepping into the showroom.
"Codeweavers’ data shows that on average, between 20% and 30% of consumers who use the Motor Credit Check tool go on to purchase a vehicle from that retailer, demonstrating the power of online finance quotations and the value of its integration with NetDirector.”
Codeweavers Motor Credit Check’s does not give the identity of a retailer’s finance provider or leave a footprint on a consumer’s credit file. This promotes purchasing from that business, rather than a consumer navigating away and obtaining finance privately.
Roland Schaack, Managing Director of Codeweavers, also commented, “Motor Credit Check is highly effective at qualifying leads. Potential customers can use it to save in-showroom time and increase retailer-lender efficiency.
"Because relevant retailer staff are notified in real time when customers perform a Motor Credit Check, they can decide what steps to take to follow-up on the lead, ensuring sales teams make the correct product offer earlier in the process, and therefore improving conversion rates.”
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
max - 20/01/2014 16:13
Compared to other Credit check software, Codeweavers Motor Credit Check doesn't just show a range of finance companies the customer maybe eligible for, it delivers the best match to the original finance enquiry meaning increased sales control. Codeweavers Motor Credit Check’s does not give the identity of a retailer’s finance provider. The first from codeweavers website the secord point from the article. From a customer point of view, and more to the point, the CCA regs under the FCA after April, just excatly how is this TCF.Just what is the phase ' increased sales control' doing for customer? What is 'best' here? For the dealer or for the customer? The industry is coming up with ever increasing ' clever' tools, where as, more genuine transparency , might serve better. If it's not actually doing a credit check with a credit ref agency, it's not really a credit check. Clear, fair and not misleading? Debate?