Newcastle-based Wingrove Motor Company has taken on the Subaru franchise for sales and service in the Tyne & Wear area.

Based on West Road in the West End of the city of Newcastle, Subaru Newcastle is run by father and daughter team Peter Dalkin and Louise Parker. Parker is the dealer principal.

The dealership has a newly-constructed 200 square-metre showroom, purpose-built to house the full Subaru range.

Paul Tunnicliffe, managing director for Subaru UK, said: “Subaru UK’s expanding dealer network was recently ranked second in the country in the influential Auto Express Driver Power survey, testament to our dealers’ commitment to customer satisfaction.

“For us, the customer experience is all about good technical knowledge and developing relationships with our customers, and we’re certain that Subaru Newcastle will uphold these values in its dealings with customers across the region.”