A new Kia dealership is set to open in Bedford this month.
Family-owned car dealer Bells Motor Group is to add the franchise at its Riverfield Drive site.
It has represented Volvo at that site for more than 14 years.
It already represents the South Korean car manufacturer at Northampton, where it also holds a Volvo franchise.
Emma Bell, a director of the group, told a local newspaper it was thrilled to add the franchise at Bedford after seeing Kia's growth.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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