Snows Peugeot of Romsey has appointed Dale Johnson as its new commercial vehicle manager to help drive new business for the recently established dealership.

With over 14 years’ experience in the motor industry, Johnson has joined the Romsey dealership following seven years in the same role with Snows Toyota in Southampton.

The group said Johnson was appointed due to his “outstanding customer service, his extensive understanding of the needs of business users and his unrivalled product knowledge”.

In his new role, Johnson aims to open up communications with new customers in Romsey and to build on the existing relationships already in place.

He said: “In my new role at Snows Peugeot I intend to focus on driving new business growth by utilising the experience and knowledge I have gathered over the years in my previous role at Snows Toyota Southampton.

“I recognise that business owners’ time is extremely precious, therefore it’s important to help businesses choose the best possible commercial vehicle for their requirements, in the most efficient way possible.”

The appointment follows the launch of the new dealership on January 16, the first Peugeot dealership for the Snows Group, which has 18 other car dealerships across Hampshire, Wiltshire, Dorset and the Isle of Wight. Snows Peugeot offers new and used cars, servicing, MoT repairs, parts and commercial vehicles.

A full dealer group interview with Snows Group will be in the May issue of AMe on May 8.