Sellars will tackle the company’s recently re-focused sales efforts in the fleet and business sectors, supporting the brand’s fleet specialist dealer network across the country.
He will also be responsible for all Kia used car remarketing activities and Kia residual values.
Yaser Shabsogh, Kia Motors UK sales director, said: “Sellars is the perfect individual for this role because he has such extensive experience of our dealer network.
"He has been with the Kia brand throughout the last five years and so has seen how our growth has been built on dramatically improving product quality and a closely focused retail strategy that is delivering sustainable and profitable growth for both the dealer network and the brand nationally."
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