A Honda dealer will this month launch a website to give retailers in franchised networks a chance to sell run-out and slow selling stock to leasing companies and fleet buyers.

Mark Turner, who has owned Fawcett Honda at Newbury, Berkshire, for nearly six years, believes dealers will also want to sell “manufacturer-supported” cars via Lotsof.net.

“I expect manufacturers to welcome the Lotsof website,” he says. “This will be a more effective means of moving stock to hit targets than pressing dealers to register cars and keep them for three months before selling. That costs dealers money for storage.”

Turner believes his programme can end the pattern of carmakers “pushing beleaguered dealers for aggressive gains in market share to give them growth in a flat market”.

He says corporate buyers will account for 1.3 million registrations this year, representing 54% of the total. “Successful manufacturers and dealers will be those that make a significant impact on the largest number of corporate buyers,” he says.

Turner has more than 20 years experience in the motor trade. He was a partner in Fawcetts Volvo before buying the Honda outlet.

He launched Fawcetts Fleet, which led to the new venture. Turner invested £350,000 in the website. Dealers and prospective buyers will each choose a tariff to give them access to the members-only website, which is modelled on mobile phone pricing. “The higher the monthly subscription, the lower the amount paid per transaction,” he says.

“Most dealers are likely to pay £70 a month and £50 a transaction but they can opt to pay more monthly and as little as £5 per transaction. The cost will work out slightly cheaper for buyers.”