September was Mazda's best sales performance since August 1998. UK sales hit 6,649 for the month, giving Mazda a 1.5% share of the whole market and 1.9% of the retail market, almost treble its share in 2001.

Mazda6 was a high performer during the month with 2,442 sales, of which 1,566 were retail giving it 4% of the retail C/D segment and 8% of the non-premium segment. Mazda's sales for the year at the end of September stand at 23,000 against a full year forecast of 29,500.