The AM Franchise Guide 2015 outlines each manufacturer brand and the opportunities they present in the near future. To return to the index of brands, click here or on the image above.
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Former Vauxhall managing director Tim Tozer said it can only get better for the brand now that product investment is under way and a retail network revamp is complete.
The brand has also added PCP finance to its armoury, having clung to its hire purchase ‘flexible finance’ product until recently. The Vauxhall Lifetime Warranty, a poorly conceived retention tool, was also abandoned in 2014.
Vauxhall has adopted five regional storage hubs to aid dealer cashflow and control the levels of stock in the network. All stock is now available to the dealers to call down as they need.
On top of the new Corsa and revised Adam, Vauxhall has added a third small car. Badged Viva, it is aimed at both buyers with modest budgets and former Agila owners. Its small crossover SUV, Mokka, is also notching up strong sales, while offers on the run-out Astra have maintained momentum ahead of the next-generation model’s launch this autumn. Dealer satisfaction continues to hover between 6.5 and 7 out of 10.
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