With more marketing channels than ever before and a dramatic change in the way and time of day customers find their next car, reaching customers has become more complex than ever before. It is a situation accentuated in the way different consumer segments prefer to shop (not that there is a single way).
“There’s so much untapped power to increase sales in a dealer’s DMS if only they would use it."
Britain’s best used car is the Ford Focus 1.6 Zetec five-door according to What Car?
The used car market is always challenging; October 21 is the opportunity to gain new ideas and insights to refine and refresh your approach.
Average used car values reached record levels for the second month running in August according to BCA's latest Pulse report.
Financial Conduct Authority guidelines and new customer rights legislaton could force dealers to pass on higher prices to customers.
The top 10 used car sold in July is dominated by Ford and Vauxhall with the Astra proving more popular than the Corsa for this first time this quarter.
Part-exchange vehicle values remained stable over the summer, reflecting confident consumer behaviour and a healthy trading period for motor dealers.
NAMA's monthly auction report for July shows that during July the average value of used cars sold at auction across the board increased 4% from £5,381 to £5,595, a 14% increase versus July 2013 and reflective of the higher proportion of younger cars now in the mix.
Reductions in average trade values for all used car sectors will range from zero to between one and two percentage points by October, according to the latest short term forecast from CAP Black Book Plus.
Average used car values reached a record high in July according to BCA’s latest Pulse report.
Motors.co.uk has launched a promotional tool which directs website visitors to recently reduced cars advertised by dealers, increasing visibility and engagement with stock that dealers typically find difficult to move.
More economical and greener electric and hybrid vehicles are becoming more popular in the used car market.
Current sales volumes of new cars in the UK are unsustainable and are a potential threat to the used car market, according to valuation specialist Glass's.
Ford has re-launched its approved used car programme with new customer benefits including a 160-point quality verification, including full service history, check for mileage accuracy and outstanding finance.
The reasons behind the renewed market optimism reported by used car traders.
The NFDA (National Franchised Dealers Association) has launched a new set of standards designed to champion the high levels of service and care associated with the franchised dealer used car offering.
Seat UK dealers will be using Autorola UK as its online remarketing partner.
AM's in depth feature on the latest techniques used be dealerships to make sure they have the right used cars in stock.
Gumtree Motors believes it can compete with Auto Trader and has signed up its 1,000th dealer to upload used car stock to its online classifieds platform.
