Supplier news
'Gamification' of omnichannel customer journey will charm car retail customers
ZeroLight's recently-recruited chief growth officer Eva Poppe believes real-time CGI technology will help 'gamify' motorists digital buying journeys against a backdrop of omnichannel retail journeys and agency model retail.
opinion
30 May
Car retail to be impacted as consumers ‘grapple with a cost-of-living crisis’
The car retail sector should be braced for a prolonged period of uncertainty as OEMs impacted by Russia’s war in Ukraine battle to deliver vehicle supplies and consumers “grapple with a cost-of-living crisis”.
Market insight
9 May