ZeroLight's recently-recruited chief growth officer Eva Poppe believes real-time CGI technology will help 'gamify' motorists digital buying journeys against a backdrop of omnichannel retail journeys and agency model retail.
Aston Martin has launched a new online configurator as part of its Project Horizon brand transformation strategy.
Zerolight has teamed up with Amazon Web Services (AWS) to offer car manufacturers a way of launching new models with a configurator on the online retail platform.
Zerolight has created what it claims is “the world’s most advanced car-buying journey” to deliver UK sales of the record-breaking Lucid Air – a Tesla rival claiming the world’s longest electric vehicle (EV) range.
Tesla has launched the online configurator for its Model 3 electric vehicle (EV) as order books opened for the £38,900 saloon car in the UK.
Car makers are not communicating new CO2 emissions and fuel economy data established under the new WLTP regime to car buyers.
