MDF Database Solutions Ltd has appointed Andy Donaldson as sales and marketing director to support the growth of its THREE60 CRM business.
Aftersales retention can be measured in many ways and we hear lots of opinions on what contact channels and processes work best but they are not often backed up by hard facts, more a gut feeling.
Whilst some might find it a boring subject, more and more focus has been put on the collection of customer and vehicle data in recent times.