Franchised dealers’ financial performance at the end of 2013 has been judged as “exceptional” by market experts.
Statistics show that up to 66% of prospective customers are not contacted following on from their demonstration – with 78% saying the lack of post demonstration follow-up made them more likely to take a demonstration with another brand.
Automotive advertisers spent more than £70 million on performance marketing and lead generation activities in 2013, 15% more (on a like-for-like basis) than in 2012.
Franchised dealers are being encouraged to overcome any doubts about employing young people and to future proof businesses by hiring apprentices after research that shows they can generate between 150% and 300% return on investment.
New car registrations increased by 7.6% in January to 154,562 units, according to the latest figures from the Society of Motor Manufacturers and Traders (SMMT).
Drivers may be able to subscribe to a ‘cloud’ of driverless cars within the next decade. With Google claiming its self-driving cars are only three-five years from market, fleet management company LeasePlan is predicting huge shifts in the way drivers use their vehicles.
Most dealers will have a Facebook strategy in 2014, but in what form will that take in 2024?
