Honda’s alternative premium
Honda UK is to extend its franchised programme to incorporate dedicated used car dealerships under its market area strategy.
Norton Way Motors has won the contract to provide 100 Honda Civic Hybrids to British Airways, representing one of the largest hybrid fleet contracts in the UK.<P>
Honda has established a strong presence in the UK with its manufacturing facility in Swindon, set up 16 years ago. It now makes 250,000 cars a year.
Vertu Motors has appointed Paul Bracknell as general manager at its Lincoln Honda dealership.
Honda is recalling 79,000 Civics after the manufacturer has discovered a fault with the handbrake, which has led to cars to roll after being parked.
Honda wants its new Accord to deliver a ‘no hassle’ experience for both customers and dealers.
Pricing for the new Accord saloon, which goes on sale on June 1, has been announced.
Honda has invested £22 million in its Swindon factory which has also rolled out its two millionth vehicle.
Lex to continue providing Honda branded back office services to Honda dealers throughout the UK in a three year extension to its financing relationship with Honda Finance Europe. Customer relationships will be managed by Honda Finance.
A total of 181 Legends were registered in the UK in 2007 after Honda insisted that all 160 dealers operate a demonstrator.
Honda president Takeo Fukui has announced that 10% of the carmaker’s sales will be hybrids by 2010, and is launching two models to help boost sales.
The head of Honda sales will be targeting his old employers at BMW when the new Accord goes on sale next summer.
Honda has reacted to 24/7 on demand television culture by launching its own internet TV channel.
Janice Kennedy will join Honda (UK) as its new head of sales for cars on December 1.
One million Civics have been produced at Honda's Swindon plant.
Honda will be extending its range of hybrid models to two within two years according to the manufacturer’s president.
Sometimes a company is lucky enough to get a product just right. It meets or exceeds the expectations of the target audience, proves to be well designed and engineered and stands the test of time.
Bernard Bradley will become general manager of cars for Honda (UK) from October 17, replacing Ewan Ramsay who leaves to head up a retail group overseas with another brand.
Honda is visiting retailers to discuss a business development review for the three years to 2010.
