Fiat Group Automobile is hoping a £10m marketing drive will re-establish the Chrysler brand in the UK.
Chrysler UK has extended its partnership with the NFL in the UK to become presenting partner of ‘Super Bash’, the NFL’s official UK viewing party for Super Bowl XLVI, which takes place on February 5.
Car companies need to export more and get greater productivity out of their European plants or factories will have to close, says Fiat Chrysler chief executive Sergio Marchionne.
Chrysler aims to make an impression on the small car market with the Ypsilon.
Sergio Marchionne, chief executive of Fiat Group and Chrysler Group, has been appointed as the president of the European Automobile Manufacturers Association (ACEA) for 2012.
Staff told they must step up their game to make the most of winning new business.
Marriage with Lancia bears fruit as Chrysler makes a new start with the Delta.
Cumbo Chrysler and Jeep in Burslem, Stoke-on-Trent, has closed after administrators were appointed by its bank.
Chrysler UK has signed a sponsorship deal with the National Football League in the UK which will see it become the Official Car Sponsor of the NFL.
Arnold Clark has added the Chrysler and Jeep franchise for the first time and the brands will join its dealerships in Ashton, Ayr and Elgin.
Chrysler will be targeting customers that are “not locked into a brand” with its Ypsilon and Delta.
Fiat Group Automobiles UK has officially opened Motor Village Croydon which brings together Fiat, Alfa Romeo, Jeep and Chrysler under one roof.
UK Chrysler Jeep dealers are gearing up for the launch of the Ypsilon city car, which goes on sale next month priced from £10,695.
SsangYong Motor UK has appointed ex-Chrysler Jeep marketing director Steve Gray as its new head of marketing and communications.
Chrysler UK has launched a nationwide scheme in the UK, using the Motor Codes survey format, to help raise customer satisfaction throughout its dealer network.
Grand Cherokee gets prestige at last as Chrysler looks to lift itself out of the doldrums.
In the past three years the Chrysler Jeep and Dodge business has been stripped down from 21 different model lines to just a half-a-dozen.
Chrysler’s 2011 model year Grand Voyager is on sale now and is priced from £27,995.
Competition for sports utility sales has never been keener – but that isn’t preventing Chrysler UK from expecting “considerable” success in the sector.
