Review
BMW is giving dealers a summer time stunner in the form of the 1 Series Convertible. The fourth member of the 1 Series family looks set to be an easy sell, although the Audi A3 convertible will no doubt put up a considerable fight.
With the electrically powered fabric hood up or down, the 1 Series Convertible looks elegant, refined and wonderfully proportioned.
It drives like a BMW should, with excellent poise and handling and, with a six-cylinder engine under the bonnet, it feels quite sporty.
Launched at the start of the month, dealers are already offering a 120i four-cylinder or 125i six-cylinder variant, and in a few weeks will get the three other derivatives; the entry-priced 118i, diesel 120d and the 135i V6 flagship.
BMW sees this car filling a gap that appeared when it chose a folding hard-top for its current 3 Series Convertible, which meant a significant price premium over the outgoing model.
While 1 Series Convertible certainly isn’t cheap, it puts the open-air BMW experience back within financial reach of many more private and business motorists.
Ollie Parsons, 1 Series product manager, said he expects sales to peak at 3,850 units in 2009, with 35% in 118i and 25% in 120i derivatives.
That means the soft-top should account for around one in 10 of 1 Series’ annual sales.
Parsons admits the projected 10% share for the 120d could be an under-estimation as BMW has no historical sales of small diesel convertibles to compare against, and early orders already show much greater demand.
Fact file
Price: £22,335-£32,415
Engine: 118i: 143bhp; 120i: 170bhp; 125i: 218bhp; 120d: 177bhp; 135i: 306bhp
Performance: 0-62mph 5.6-9.3 sec; top speed: 130-155mph
Transmission: 6sp man,6sp auto, Steptronic
Efficiency: 30.1-55.4mpg, 134-224g/km CO2
CAP RV 3yr/30k: 49-54%
Rivals: Audi A3 Convertible, Volvo C70, Volkswagen EOS
Factsheet
No information available.
