Carwow readies for future growth with global rebrand

Carwow has unveiled a comprehensive new global rebrand to support its ambitious growth plans for the UK, Germany and Spain, designed to widen its appeal to new in-market buying and selling audiences.

A new logo, colour palette and tone of voice features as part of a full brand refresh since launching 14 years ago to support  its repositioning as the ‘car-changing marketplace for life-changing moments’. 

Carwow CEO John Veichmanis, said: “With new competitors, operating models and fuel types, the automotive industry never stops evolving, and neither do we. We’re no longer just the UK’s number-one new car destination, we’re the go-to destination for car changing.

“Millions of people visit us every month to help them research, buy or sell, new or used. We have big ambitions for 2024 and along with the expansion of our product offering, this new look is a natural evolution that better reflects how we operate as a business today.

“We’ve seen in early testing that our new identity and positioning really resonates with consumers and we’re confident that’ll translate into more enquiries to our dealer and OEM partners. So, whether you’re looking to source fresh stock, accelerate new and used sales or achieve brand goals, we’ve got the audience, the technology, and the insight to help the industry never miss a car change.”  

One in every 10 privately registered new cars is now bought via the platform which is visited by 3.5 million monthly users.   

While the company started as a new car price comparison site, it now also enables UK drivers to sell their used car directly back to Carwow’s 4,000+ trusted dealer partners. Its daily auctions are helping an increasing number of retailers to source used stock, with Carwow’s Sell My Car service selling over 115,000 units back to trade with a combined value of over £1.5 billion since 2021.