Roger Young named Isuzu UK Dealer of the Year

Isuzu UK honoured its top-performing dealers at an exclusive ceremony held at The Library of Birmingham, celebrating excellence in sales, service, marketing, finance, and community engagement during a record-breaking year for the brand.

The evening’s highest accolade, Dealer of the Year, was awarded to Saltash dealership Roger Young, who also received the Parts Dealer of the Year award for achieving the highest total parts spend.

Reflecting on the achievements of the night, Alan Able, managing director of Isuzu UK, commented: “Our dealer network has played a crucial role in making 2024 a record-breaking year, with over 6,500 D-Max registrations – our best performance since the model's UK introduction in 2012.

“These awards celebrate the hard work, passion, and dedication of our dealers, who continue to set new benchmarks for excellence in sales, service, and community engagement. Congratulations to all our winners, and we look forward to another successful year ahead.”

Among the standout performers, York Van Centre was recognised as Accessories Dealer of the Year for its performance in accessories sales and its commitment to offering premium vehicle enhancements to customers.

Gareth Hughes Motors earned the Excellence in Customer Service Dealer of the Year award, thanks to consistently high customer satisfaction scores and a steadfast dedication to outstanding service.

Eaglesham Garage was named Marketing Dealer of the Year, applauded for its innovative event strategies and impactful social media campaigns that significantly boosted brand visibility and customer engagement.

In the finance categories, S&S Services claimed Isuzu Finance Dealer of the Year for its outstanding hire purchase and personal contract purchase results with Black Horse, while RVT Commercials secured the title of Isuzu Contract Hire Dealer of the Year for its exceptional performance through Lex Autolease.

The Dealership Community Award went to Crawford Automotive, whose meaningful contributions to local initiatives and community support throughout 2024 were widely praised.

The Hero of Isuzu Award was claimed by Karl Street of Trek Trucks and Hannah Mallard of B&B Tractors, both nominated by their regional sales managers for going above and beyond in their dedication to the brand.