Carsnip has appointed Dan Goodfellow as head of digital, responsible for supporting dealers to get the most from their Carsnip Premium Package.

He joins the company from Inchcape, where he was digital marketing lead.

Goodfellow will help to customise the Carsnip environment for dealers to deliver maximum return by using enhanced analytics and end to end web tracking, from click to sale. He will also help to evolve the Carsnip offering and drive more users to the Carsnip site, calling on his extensive experience in multi-channel digital strategy.

Phil White, commercial director for Carsnip said: “We are really excited Dan has joined Carsnip. His vast digital experience, and especially his time as digital lead for Inchcape, will prove invaluable as Carsnip enters its next phase of growth.”

Prior to Inchcape, Goodfellow has more than 10 years’ experience in digital marketing, both in agency and in-house roles. He brings an array of skills and automotive marketing knowledge to the Nottingham based company.

“As a customer of Carsnip at Inchcape, and as someone who has watched them grow, I am delighted to now be part of the story. Carsnip today drives great results for dealers but there is such a huge opportunity to take this even further and I’m very excited to join a young company with such great potential and ambitions,” Goodfellow said.