Simon Franklin has joined leading automotive warranty specialist, The Warranty Group, as head of automotive sales operations, Europe.

He has a 20-year track record in the software industry, most recently as senior director of data analytics and tools enablement at Veritas Technologies and, before that, as senior director of global sales and marketing operations at Symantec Corporation.

In his new role, Franklin (pictured) will be responsible for implementing programmes designed to enhance the efficiency of TWG’s European sales organization, as well as for providing insights and analytics to help sales leadership and field teams to identify areas of improvement to better serve customer needs.

His experience in the use of Salesforce, for which he has undertaken projects covering teams of up to 4,500 people, is especially relevant.

Franklin said: “For me, successful sales performance is based on meeting the needs of customers, and I will be looking to use my experience in the software sector to help The Warranty Group maximise its potential through developing world-class people, processes and technology.”