Citroën UK and DS Automobiles UK’s Eurig Druce has said that he is “thrilled” with his promotion to the role of sales director after 15 years with the brand.

Druce joined the PSA Group in 2001, and brings a wealth of experience to his new role, having held a number of key positions across the PSA Group, including field sales manager, head of regional operations, and most recently PSA Group’s director for parts and service operations.

He will asuume his new role as sales director on October 1.

Druce said: “After 15 years within the Group, I’m thrilled to take on this new role. The Citroën and DS brands are going from strength to strength, and I’m looking forward to being a part of both iconic marques’ future in the UK.”

Bek Hassan, managing director of Citroën UK and DS Automobiles UK, said “It’s with great pleasure that I announce the appointment of Eurig as Sales Director for Citroën and DS Automobiles UK.

“As we prepare ourselves for the launch of several significant products in the months and years ahead it’s important for us to focus on strengthening the sales division within the UK.”