The Dacia Duster has racked up 100,000 sales since its UK launch in 2013, accounting for 36% of the brand’s sales to date.

Gail Hill was surprised to find she was the 100,000th UK customer of the SUV, taking delivery of her new Journey TCe 150 Auto from Mitchells Dacia in Lowestoft, which was awarded Dacia Retailer of the Year in 2023.

The Dusty Khaki-finished SUV is the second Duster that the retired health care assistant has bought, having purchased her first, also from Mitchells Dacia, in 2022 following a recommendation from her son who works in the automotive industry.

“I hadn’t considered a Duster before buying my original one, but my son said it was a good car. I needed something with a bigger boot and the Duster had plenty of space, plus it was a really good price and felt very solid,” she said. “The latest offers made upgrading to a new one more affordable than I thought, and I love the colour and how it drives with the automatic – it does go very well!”

Jonathan Kent, senior sales executive, at Mitchells Dacia, Lowestoft, said: “It’s fantastic to be involved with such a milestone in the Duster story. The car has played a major role in the success of our Dacia operation, being the most popular model with our customers and appealing to a whole host of car buyers. With the all-new version set to arrive later this year, we are looking forward to introducing our customers to the next chapter in the Duster story.”

Luke Broad, Dacia brand director for the UK, added: “When people think Dacia, it’s the Duster that so many instantly associate with the brand. All our vehicles are built for adventure but it is the Duster that perhaps best sums up the robustness and effectiveness of our cars.”

Now in its 11th year in the UK, the brand is preparing for the launch of the new version of the model later this year, with over 12,500 drivers having already registered their interest in the All-New Duster ahead of its debut later this year.

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