Honda e:NY1 leads charge as car makers embark on affordability push

The Honda e:NY1 has emerged as July’s most sought-after brand-new electric vehicle (EV) and the seventh most in-demand new car across all fuel types, leaping from 254th place in June in the UK.

According to Auto Trader, this battery-powered SUV is this month’s fastest-growing new car model overall and among pure electric cars, it generated more inquiries than any other model, accounting for more than one in every ten EV leads sent to retailers.

This is the second time this year that Honda’s flagship EV has topped the charts. Its rapid rise is fuelled by substantial discounts, deposit contributions, and attractive finance offers.

This trend underscores the significant impact of affordability on consumer engagement for new EVs and the strategies manufacturers are adopting to boost demand in response to this year’s ZEV Mandate targets.

Since July last year, average discounts have increased from 6.6% to 8.7%, with three-quarters of all new cars now offering some level of discount.