Sytner Group’s Tamworth dealership has been awarded Mini retailer of the year.

It won the award at the company’s 2017 awards earlier this month, coming top of the brand’s 141-site network.

The Tamworth team “demonstrated industry leading competence across 10 separate areas, including new car sales, used car sales, profitability, customer satisfaction and more”.

The team at Sytner Tamworth were also the first in the world to adopt Mini’s new corporate brand identity which has since been rolled out in the UK retail network over the last 12 months.

Other categories and winners included Cooper Norwich for aftersales performance, Harry Fairbairn Giffnock for used car sales and Prentice Portadown for delivering consistently excellent customer service.

Rybrook Shrewsbury excelled in two categories, taking both the financial services and manager of the year awards.

In 2016, Mini UK sold 68,984 vehicles, its best annual sales performance since the brand’s launch in July 2001, representing an 8.5% increase over 2015. 

Winners in the 2017 Mini Retailer Awards

Category Winner
Retailer of the Year Sytner Tamworth
Retail Sales Cooper Reading
Corporate Sales Sytner Group
Used Car Sales Harry Fairbairn Giffnock
Aftersales Cooper Norwich
Marketing Lloyd Group
Financial Services Rybrook Shrewsbury
Customer Services Prentice Portadown
Manager of the Year Ian Lockett (Head of Business), Rybrook Shrewsbury
Mini Clubman Sales Partridge of Hampshire
John Cooper Works Sales  Mini Park Lane