Motorline Group is set to lead Infiniti sales and aftersales in the South West with the opening of a new dealership – the Japanese premium brand’s 11th UK outlet.

Infiniti Centre Bristol is expected to be operational from late January 2016 and will utilise a temporary site on Bath Road, Bristol, until full redevelopment work is carried out to ensure that the facility meets with the Infiniti Retail Environment Design Initiative (IREDI) standards.

Glen Obee, Chairman of Motorline Infiniti Centre Bristol, said: “We are pleased to be joining Infiniti at this time just as the brand is starting to introduce many new and exciting products into its portfolio. The Infiniti Q30 will appeal to a far wider audience and we are looking forward to welcoming our customers to the new car and the Infiniti Brand.”

The new dealership will support Infiniti’s aftersales operation, becoming part of a ‘closer to home’ initiative which will see the brand add several new service partners across the UK.

The first aftersales support centre, opening up in January 2016, will be Service Partner Exeter. The facility will be incorporated within the Nissan JFE dealership located on Grace Rd, Exeter, and will provide a full customer support process for all Infiniti products.

Personnel at the Service Centre have been specifically trained in the Infiniti customer service program to ensure the standards expected by Infiniti customers are continually maintained.

The new facilities join Infiniti as the brand targets new sales with its new Q30 Active Compact.

Produced in the Sunderland manufacturing plant, the new model will soon arrive in Infiniti showrooms priced from £20,550.

Later in 2016 the QX30 Active Crossover will arrive, providing a higher stance than the Q30 with more of an SUV like appearance.

This will be followed by the two door sports coupe Q60, due to have its first global public exposure at this year’s Detroit Auto show.