Preston-based supercar dealer Amari is using a new stock demonstration technology today, providing consumers a virtual first person tour of its showroom.
The technology from UK-based start-up GoInStore means consumers wear ‘smart glasses’ or using a standard Android device, and a similarly equipped sales person provides a first-person shopping experience for online customers.
Visitors to the Amari website can ‘live chat’ via a one-way live video/two-way live audio stream with showroom staff, who are now able to show the features of their luxury cars, as well as explore all the car models available onsite.
Using the GoInStore solution, Amari was able to sell a BMW i8 for £100,000 to a customer based 200 miles away on its first call.
The service is supported by GoInStore’s servers and artificial intelligence that can analyse online behaviour to ensure the online customer is connected to the showroom expert best placed to serve them for their individual needs and interests.
“The GoInStore solution is genuine first-to-market technology closing the gap between online and offline worlds, and in this environment, is helping the automotive industry to dramatically improve online conversion rates and increase showroom efficiency,” GoInStore said.
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
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