Frasers of Falkirk has added to its franchise portfolio with the addition of MG to its showroom on Glasgow Road.
Frasers in Falkirk, part of The Archers Group, is already making plans to market MG in a campaign throughout the summer. An official opening is being planned, probably for early June.
The business was started by the fathers of the present directors; David Wishart (pictured) and Andrew Dickson. Over the years the family-run business has built up a strong reputation for great service and value-for-money.
Wishart said: “The new MG’s are fantastic value for customers and we were very keen to be up and running as a new dealership very quickly. Some marques have very complicated and demanding start-ups with big investments demanded and very stringent requirements for the new dealer to meet.
“We were delighted with the straightforward MG philosophy, which basically means as soon as our demonstrators arrive we can start trading. Our costs can be kept low and it’s the customers who benefit – so everyone is happy.
“MG will be very well received by our customers. You just have to look at the low cost price plus the staggeringly high levels of specification to know that you are on to a winner, and that’s before you even look at the great handling and comfort levels in both cars.”
MG has opened close to 30 new dealerships in the past 16 months and recently announced a quest to find and appoint a further 30 across every region of the UK.
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