UK Volvo dealers have already taken more than £150 million worth of orders for the new XC90 seven-seat SUV before they've all received their demonstrator cars.
Volvo Car UK said it has already received 3,500 orders for the XC90, which is now being delivered to showrooms, out of its first year production allocation of 4,500 units.
The XC90, which is priced from £45,750, is the first Volvo on its new Scalable Product Architecture (SPA) platform which will also underpin a new S90 large saloon and V90 estate in 2016 and a next generation XC60 SUV and V60 hatchback later.
In total there will be eight new models by the end of the decade, including a new V40 compact hatchback and a compact crossover SUV built on a new small car platform. Customers will be able to choose between petrol, diesel and hybrid powertrains.
“In four years’ time the new XC90 will be the oldest model in our line-up,” said a Volvo spokesman.
The range renewal and expansion is part of Volvo’s strategy to increase its UK new car sales to 80,000 units by the end of the decade.
To attract conquest sales, Volvo will offer compelling finance offers, including PCP and personal contract hire, together with Swedish brand values and innovative technology such as in-car connectivity and safety systems that protect occupants if the car runs off the road or that prevent the driver from pulling out of junctions in front of approaching traffic.
The Volvo XC90 is being launched this month only in all-wheel drive format with a choice of twin-turbodiesel D5 or supercharged, turbocharged petrol T6 powertrains.
A lower powered Volvo XC90 D4 turbodiesel will be added to the range in 2016, priced below £45,000, likely to be capable of sub-140g/km CO2 emissions and 50+mpg official combined fuel economy.
However a XC90 T8 with a petrol-electric hybrid powertrain will be an earlier addition to the range, offering 49g/km CO2 emissions and attracting business users keen to reduce their benefit in kind taxation bills.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
Greg - 03/06/2015 17:44
How does that compare to 2003 when Original XC90 arrived. I recall having a 12 month waiting list for cars before the first customer car arrived. £150,000,000 of cars, at an average of say £50,000 per vehicle is approx. 3000 cars, say there is 150 dealers its only 20 per dealer..... not a lot really!