Aston Martin has appointed Mark Kenworthy as its new regional director for Europe.

Kenworthy will be based at Aston Martin’s regional headquarters in Franfurt am Main, Germany.

He began his career at Aston Martin in 2010, where he was general manager for the Middle East and North Africa. For the last three years Mark has held the position of head of UK and South Africa Sales and Aftersales Operations.

Global sales director of Aston Martin Christian Marti said: “I am very happy that Mark has taken on this new role. His obvious passion for our sports cars, coupled with his extensive automotive experience will be important for the development of Aston Martin across Europeas we embark on our most significant period of new product investment to date.”

Kenworthy said: “I am immensely excited with this new opportunity and look forward to further developing this vital and well-established region for Aston Martin.

“I am also keen to support our professional network of existing dealer partners plus, where we have business opportunities to develop our representation plan, we will be looking to identify new partners to continue with our strategic development of the brand across Europe.”