Welcome to the AM & AutoTrader Digital Marketing Conference 2014 Report.

Our annual digital marketing conference brings together expert advice and dealer case studies on the crucial aspects of modern, digital, franchised motor retailing. Topics covered on the following pages include search engine optimisation, consumer engagement, data handling, social media and reputation management.

The national event, held at the Ricoh Arena in Coventry, attracted senior directors and marketing managers from franchised dealerships, groups and manufacturers.

This report includes key excerpts from the conference presentations and interactive workshops.

Your website is a digital forecourt

Nick King, Auto Trader market research director

The psychology of the digital consumer

Prof James Intriligator, professor of innovation and consumer psychology, Bangor University

Social media marketing trends & tips

Andrew Lloyd Gordon, social media expert

Putting the context back into digital

Jessica Wilkie, Wunderman business director

Case study – Benfield Motor Group

Mark King, Benfield Motor Group digital sales and marketing manager

 

        

Lessons from the virtual high street

Scott Sinclair, Google industry manager

Workshop: Search trends in 2014

Berian Reed, Auto Trader head of performance marketing and Antony Robinson, Auto Trader head of search & social media

Workshop: Increasing customer engagement via your website

Anna Farmery, founder and managing director of The Engaging Brand

Workshop: Discover the missing link in digital data

Tim Marriott, senior product manager, Deltapoint

Q&A

The full text of a   question and answer session with some of the delegates