Peugeot UK has appointed Stéphane Le Guevel as its new managing director.

He will join the business on April 1 to replace Tim Zimmerman, who is leaving PSA Peugeot Citroën Group.

Zimmerman has been in the role since September 2011.

Le Guevel joins the UK business from Beijing where he is currently the deputy managing director of Dongfeng Peugeot, the brand's joint venture operation in China.

Before China, he was managing director of Peugeot's subsidiary in Belgium (2009-2011), in Russia (2004-2009) and director of marketing in Poland (2000 - 2004).