The September plate change and the on-going consumer confidence boost in the new car market should be met with a focus on ensuring and maintaining great customer service, fuelled by new in-dealership talent, according to the Institute of the Motor Industry.

Chief executive Steve Nash is urging retailers to capitalise on the opportunity of increased car sales with greater commitment to apprenticeships and training "in order to deliver a quality service to the motorist".

He said: "It is fantastic to see improved consumer confidence in the new car market, but September is also the time when a lot of newly qualified youngsters with GCSE’s, A-levels and degrees will be looking for work and, despite youth unemployment, the market for the best talent is still highly competitive.

"So employers in our sector need to be active right now, getting their offers together and making sure they are ready to recruit.”

“Just last week we heard of one major franchise dealership unable to fill Sales apprenticeship vacancies and I am certain the Channel 4 programme ‘The Dealership’ is doing nothing to encourage young people to enter the sector.  Yet the retail motor industry offers a wealth of opportunities for every level of experience and career ambition.

“With all the excitement of predictions for a bumper September as the 63-registration plate hits the roads, let’s hope the industry can deliver an excellent after-sales experience.”