Audi UK has appointed Nick Ratcliffe as its head of marketing, replacing Dominic Chambers.

He reports to Audi UK director Martin Sander.

Ratcliffe's remit encompasses marketing communications and digital, social, events and customer relationship management (CRM) activities at nationally and at dealer level, along with product management and pricing.

He joins Audi UK following six years at British Telecom, most recently as marketing director for BT Business.

Prior to BT, he had marketing communications, product management and operations positions at BMW GB, Citroen UK and Mercedes-Benz UK.

“I am relishing the opportunity to further develop the Audi UK brand strategy at every level”, said Nick.

“The business and its agency partners have built a legacy of exceptional campaigns across all our platforms, but I firmly believe that much of our light is still hidden under a bushel.

"We build beautiful, exciting cars that literally bristle with innovation, and I want to make much more of the brand’s potential for engagement. I want to convey more of the untapped excitement and emotion behind Vorsprung durch Technik.”